From books and software to groceries and medication, can be purchased without leaving the comfort of your office or home. E-Commerce is now more than just a market opportunity for businesses; it is now a phenomenon that defines a customer’s digital experience.
With global e-commerce retail sales projected to exceed $3.5 trillion, there could be a lot more at stake than just fulfilling orders. The immediacy and increasing personalisation offered online has raised the bar. The genuine opportunity for retailers is to reshape the retail experience to adopt a new, digitally inspired unified and seamless shopping experience across all channels.